B Rad of the W

This ad is a prime example of design gone all wrong. This ad is in a deer hunting magazine so at first glance it does not stand out as super stupid. It is a person with a deer head in a deer magazine… no big deal.

Then, however, if the odd deer head catches your eye you stop. For a second you see a green Arctic Cat logo so it must be for Arctic Cat. But wait the largest product is a gun? When did Arctic Cat start selling guns? Oh no wait, there is a 4-wheeler in the ad. Doh that is what they are selling! Now I see the message in the the tiny hard to read headline with a white edge making it even harder to read. It says “Built to do what you’re built to do”.

Now I am really confused! “Built to do what you’re built to do”?? So I must be the deer headed person taking up half the ad, right? So then I am built like a deer to kill deer? Looks like Arctic Cat is saying you should hunt your own kind. But is that other hunters or deer then? Oh but wait, they want to sell me a 4-wheeler, remember! A 4-wheeler built like me who is built like a deer to hunt deer. But why does the 4-wheeler not have a deer head then? I mean if it is built like me and I have deer head. Wait would I have to hunt my 4-wheeler then because I have a gun and it is built like me to do what I do and I am a deer and I hunt deer? Fuck it all, now I don’t know what the hell I am doing!

So after my mind unwraps and settles I guess it just boils down to a shity ad with a shity picture trying to freak me out and get me to stop on the page. Well that mission is a success. Hell, I even blogged about it! I think someone just wanted to see a person with a deer head, then this crappy ad was tossed together around it? This ad does not however tell me why I want an Arctic Cat over any other pile of bolts with wheels? The whole message and imagery here is all flummoxed.

I am not the worlds greatest, and I do make mistakes but I guess I would have made the headline bigger and able to be read. Then maybe I would have had the 4-wheeler racing down a trail like a deer. Maybe a deer faded behind the 4-wheeler to help with the illusion of speed. You know then the 4-wheeler could look to be “built like me” which would be fast. Who am I kidding, that headline sucks as well and needs to be redone! At least at first glance I would see a 4-wheeler not a damn gun held by some sideshow freak. After all this ad is not supposed to be selling ATVs, I think?

The below video is an ad done by the UN that did not air in the United States. It was considered too graphic. I am not sure how graphic it is but I sure think it is terrible. It is an ad to help promote the removal of all land mines world wide. I suppose the message is innocent people are getting hurt.

It does convey the emotions and message well I suppose, but I think it could have been done different. I find all the screaming just distracting. I suppose that makes it more “real life” but I still don’t like it. On the flip side another option would be to show mine victims like they do with the starving children. That is also poor as it just makes it too easy to say “oh that is over there with other people”. I am not real sure what I would have done but I am not sure this is the best approach.

Info from here.

While this logo may have some warm huggy don’t ya just love kids feel it also has some creepy overtones. Just a little change on the angle and it is so much less creepy. Perhaps it is just me?

My redraw on this logo is the black and white one. The original creepy one is the blue one. Although my redraw is still a terrible logo at least no one gets the creepy child molestation vibe.

Why do people do this? Note: This is what you get for $50 from the kid down the street who has a copy of Microcrap Should-not-be-publisheder.

I did not know sexual predators hung out at ski lifts, much less that the ones there are giants! After a third look I think I am able to figure out what is really being banned here. However the fact remains that this is a terribly designed sign regardless of the country.

Watch out for the giant anal assault is still the first message this imagery tells me. Who approves signs like this?

Here is the logo from astyle. It looks more like doggy style to me. I am not sure what doggy style sex and racing helmets have in common so I have to just chalk this logo up as real poor design. However if there is some unknown connection with sex and motorcycle helmets then bravo, well done.